addppt-pre-and-post-test

AdPpt

Concept evaluation and pre-test

What is AdPpt?

 

Concept evaluation through applied neuroscience and behavioral economics.

Market research that takes the best of behavioral economics, data science, and neuroscience to define a healthy launch and potential innovation strategy.

 

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Inspiration

 

All radical or incremental innovation tends to materialize into concepts, dummies, ideas, mockups, key statements or value promises. Generally speaking, before launching the manufacturing processes, the acceptance of these elements in the market is put to the test.

Key questions to answer

 

sinnetic_pregunta_icono  What is the reaction of our key audience?

sinnetic_pregunta_icono  How much will we sell? 

sinnetic_pregunta_icono  Will these sales come from new sales or from sales from the competition?

sinnetic_pregunta_icono  Does the concept strengthen the consumption habit?

sinnetic_pregunta_icono  Does the concept disable the traditional adoption barriers among non-users?

sinnetic_pregunta_icono  What is the AIDACS reaction of the audience (Attention, Intent, Decision, Attitude, Conduct, Satisfaction)?

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Key deliverables

 

sinnetic_icono_pasar  Alerts for early correction of the tone, the symbols, the structure of the message and the value proposition

sinnetic_icono_pasar  Volumetric estimate and performance forecast of the launch.

sinnetic_icono_pasar  Analysis of the source of volume, expansion effect vs contraction effect of the launch.

sinnetic_icono_pasar  Analysis of the impact of the channel strategy on the adoption of the launch.

sinnetic_icono_pasar  Correcting the concept and adapting it to the market increase the probability of adoption.

AdPpt benefits

A scientific ecosystem

Holding a holistic vision of your innovation and pre-launch project.

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Neurosciences

Understand the brain’s reaction in terms of attention, perception, memory and emotion that the concept generates among key audiences.

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Strategy

Define whether the sales volume comes from loyal customers or from new customers in order to finetune the channel, promotion and distribution strategies.

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Consumer Psychology

Analysis of high-impact aspects in the attention, perception, memory, motivation and emotion of the key audience.

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Data Science

Volumetric forecast during the first 12 months of the launch, potential estimate of the demand through "Lookalike“ models.

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Behavioral Economics

Find cognitive tensions to create "nudges" that unblock the adoption barriers vis-à-vis the concept.

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Return on Investment

Focus on the activities, channels, messages and stimuli that allow the organic adoption of the launch.

Regional coverage in Latin America, exporting services to the United States and Europe from our offices in Colombia and Mexico.

 

 

BOGOTÁ, COLOMBIA.

Carrera 13a #98 - 74,
Tel: +571 743 2819

gabriel.contreras@sinnetic.com

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CIUDAD DE MÉXICO, MÉXICO.

Blvd. Manuel Ávila Camacho 182,
Piso 6, Colonia Reforma Social.
Tel: +52 5525602232

lucie.poison@sinnetic.com

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