CIDO

Communities & Influencers Detector & Optimization

Use of cookies and sentinels

to integrate the online and offline Customer Journey Map, observing the digitality of our audience outside our digital settings.

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Inspiration

By means of artificial intelligence, we build BOTS that, in conjunction with cookies, are capable of analyzing the digital journey of audiences within different web pages.

This map of actions allow us to see the browsing differences between segments or classifications; example: buyers vs non-buyers, loyal vs not loyal customers, etc.

The result is a comprehensive map of the touchpoints that motivate the purchase

Key questions to answer

sinnetic_pregunta_icono

How to optimize the investment in different e-commerce platforms?

sinnetic_pregunta_icono What are the advertising stimuli that trigger the purchase in different e-commerce platforms?

sinnetic_pregunta_icono How to allocate the investment in the best stimuli?

sinnetic_pregunta_icono What is the impact of influencers, digital channels, social media, mailing strategies, banners?

Key deliverables

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Journey of buyers and non-buyers, from the start of their process up to the completion.

sinnetic_icono_pasar Interaction with influencers, banners, web stimuli that lead to the purchase.

sinnetic_icono_pasar Optimization of the e-commerce strategy.

sinnetic_icono_pasar Compare the profile of buyers on different e-commerce platforms

CIDO benefits

A scientific ecosystem

Having a holistic vision of your project for optimization of digital assets and e-commerce strategy

Digital Mix Model

What is the combination of web stimuli (banner, influencers, post on social media, display, etc.) that is most likely to trigger Internet users to purchase?

Nudges

How do web testimonials, influencers, blogs, product scores, etc. affect purchase and repurchase processes?

Customer journey map

What is the sequence of actions, clicks and contents with which the consumer interacts before carrying out a purchase on different e-commerce platforms?

Programmatic communication

Recycle audiences that did not complete their journey via programmatic advertising by using the IP address

Benchmarking

What is the impact of every facilitator (scores, screens, search engines, SEO) within e-commerce, comparing between different platforms (Amazon, free market, etc.)?

AB Testing

Designing experiments that allow determining what element of the strategy is responsible for the answer in the audience in digital settings

Regional coverage in Latin America, exporting services to the United States and Europe from our offices in Colombia and Mexico.

BOGOTÁ, COLOMBIA.

Carrera 13 No. 83 – 19,
Tel: +57 601 638 6904

gabriel.contreras@sinnetic.com

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CIUDAD DE MÉXICO, MÉXICO.

Blvd. Manuel Ávila Camacho 182,
Piso 6, Colonia Reforma Social.
Tel: +52 5564212121

lucie.poison@sinnetic.com

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