Concept evaluation and pre-test

Inspiration

All radical or incremental innovation tends to materialize into concepts, dummies, ideas, mockups, key statements or value promises. Generally speaking, before launching the manufacturing processes, the acceptance of these elements in the market is put to the test.

Key questions to answer

  What is the reaction of our key audience?

  How much will we sell? 

  Will these sales come from new sales or from sales from the competition?

  Does the concept strengthen the consumption habit?

  Does the concept disable the traditional adoption barriers among non-users?

  What is the AIDACS reaction of the audience (Attention, Intent, Decision, Attitude, Conduct, Satisfaction)?

Key deliverables

  Alerts for early correction of the tone, the symbols, the structure of the message and the value proposition

  Volumetric estimate and performance forecast of the launch.

  Analysis of the source of volume, expansion effect vs contraction effect of the launch.

  Analysis of the impact of the channel strategy on the adoption of the launch.

  Correcting the concept and adapting it to the market increase the probability of adoption.