--- title: SINNETIC Research and digital analytics description: Use of cookies, sentinels and trackers to do organic market research and high performance digital analytics --- ![logo-cido-sinnetic](https://www.sinnetic.com/hs-fs/hubfs/web/logo-cido-sinnetic.png?width=72&name=logo-cido-sinnetic.png) **CIDO** # Communities & Influencers Detector & Optimization **Use of cookies and sentinels ** to integrate the online and offline Customer Journey Map, observing the digitality of our audience outside our digital settings. ![sinnetic_descarga_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_descarga_icono.png?width=51&name=sinnetic_descarga_icono.png) Download our presentation and let's get in touch **[![Company presentation](https://no-cache.hubspot.com/cta/default/8862358/d390a635-826d-4a00-88df-cc772008c933.png)](https://cta-redirect.hubspot.com/cta/redirect/8862358/d390a635-826d-4a00-88df-cc772008c933)** ## Inspiration   By means of artificial intelligence, we build BOTS that, in conjunction with cookies, are capable of analyzing the digital journey of audiences within different web pages. This map of actions allow us to see the browsing differences between segments or classifications; example: buyers vs non-buyers, loyal vs not loyal customers, etc. The result is a comprehensive map of the touchpoints that motivate the purchase ## Key questions to answer   ![sinnetic_pregunta_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_pregunta_icono.png?width=22&name=sinnetic_pregunta_icono.png) How to optimize the investment in different e-commerce platforms? ![sinnetic_pregunta_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_pregunta_icono.png?width=22&name=sinnetic_pregunta_icono.png)What are the advertising stimuli that trigger the purchase in different e-commerce platforms? ![sinnetic_pregunta_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_pregunta_icono.png?width=22&name=sinnetic_pregunta_icono.png)How to allocate the investment in the best stimuli? ![sinnetic_pregunta_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_pregunta_icono.png?width=22&name=sinnetic_pregunta_icono.png)What is the impact of influencers, digital channels, social media, mailing strategies, banners? ![preguntas-resolver](https://www.sinnetic.com/hubfs/web/preguntas-resolver.jpg "preguntas-resolver") ![entregables-sinnetic](https://www.sinnetic.com/hubfs/entregables-sinnetic.jpg "entregables-sinnetic") ## Key deliverables   ![sinnetic_icono_pasar](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_icono_pasar.png?width=22&name=sinnetic_icono_pasar.png) Journey of buyers and non-buyers, from the start of their process up to the completion. ![sinnetic_icono_pasar](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_icono_pasar.png?width=22&name=sinnetic_icono_pasar.png)Interaction with influencers, banners, web stimuli that lead to the purchase. ![sinnetic_icono_pasar](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_icono_pasar.png?width=22&name=sinnetic_icono_pasar.png)Optimization of the e-commerce strategy. ![sinnetic_icono_pasar](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_icono_pasar.png?width=22&name=sinnetic_icono_pasar.png)Compare the profile of buyers on different e-commerce platforms **CIDO benefits** **A scientific ecosystem** Having a holistic vision of your project for optimization of digital assets and e-commerce strategy **![sinnetic_chulo_blanco_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_chulo_blanco_icono.png?width=52&name=sinnetic_chulo_blanco_icono.png)** **Digital Mix Model** What is the combination of web stimuli (banner, influencers, post on social media, display, etc.) that is most likely to trigger Internet users to purchase? **![sinnetic_chulo_blanco_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_chulo_blanco_icono.png?width=52&name=sinnetic_chulo_blanco_icono.png)** **Nudges** How do web testimonials, influencers, blogs, product scores, etc. affect purchase and repurchase processes? **![sinnetic_chulo_blanco_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_chulo_blanco_icono.png?width=52&name=sinnetic_chulo_blanco_icono.png)** **Customer journey map** What is the sequence of actions, clicks and contents with which the consumer interacts before carrying out a purchase on different e-commerce platforms? **![sinnetic_chulo_blanco_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_chulo_blanco_icono.png?width=52&name=sinnetic_chulo_blanco_icono.png)** **Programmatic communication** Recycle audiences that did not complete their journey via programmatic advertising by using the IP address **![sinnetic_chulo_blanco_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_chulo_blanco_icono.png?width=52&name=sinnetic_chulo_blanco_icono.png)** **Benchmarking** What is the impact of every facilitator (scores, screens, search engines, SEO) within e-commerce, comparing between different platforms (Amazon, free market, etc.)? **![sinnetic_chulo_blanco_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_chulo_blanco_icono.png?width=52&name=sinnetic_chulo_blanco_icono.png)** **AB Testing** Designing experiments that allow determining what element of the strategy is responsible for the answer in the audience in digital settings **Regional coverage in Latin America, exporting services to the United States and Europe from our offices in Colombia and Mexico. **     **BOGOTÁ, COLOMBIA.** **Carrera 13 No. 83 – 19, Tel: +57 601 638 6904** [gabriel.contreras@sinnetic.com](mailto:gabriel.contreras@sinnetic.com) ![sinnetic_whatsapp_home_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_whatsapp_home_icono.png?width=27&name=sinnetic_whatsapp_home_icono.png) WhatsApp message       **CIUDAD DE MÉXICO, MÉXICO.** **Blvd. Manuel Ávila Camacho 182, Piso 6, Colonia Reforma Social. Tel: +52 5564212121 ** [lucie.poison@sinnetic.com](mailto:lucie.poison@sinnetic.com) ![sinnetic_whatsapp_home_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_whatsapp_home_icono.png?width=27&name=sinnetic_whatsapp_home_icono.png) WhatsApp message **HOW CAN WE HELP YOU?** **Contact us and we will find the best solution for your company. ** [![WhatsApp](https://upload.wikimedia.org/wikipedia/commons/6/6b/WhatsApp.svg) ](https://wa.me/573180242831) ```json { "@context" : "http://schema.org", "@type" : "WebPage", "description" : "Use of cookies, sentinels and trackers to do organic market research and high performance digital analytics", "name" : "SINNETIC Research and digital analytics", "publisher" : { "@type" : "ProfilePage", "name" : "SINNETIC LATAM" } } ```