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CIDO

Communities & Influencers Detector & Optimization

Use of cookies and sentinels

to integrate the online and offline Customer Journey Map, observing the digitality of our audience outside our digital settings.

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Inspiration

 

By means of artificial intelligence, we build BOTS that, in conjunction with cookies, are capable of analyzing the digital journey of audiences within different web pages.

This map of actions allows seeing the browsing differences between segments or classifications; for example: buyers vs non-buyers, loyal vs not loyal customers, etc.

The result is a comprehensive map of the touchpoints that motivate the purchase

Key questions to answer

 

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How to optimize the investment in different e-commerce platforms?

sinnetic_pregunta_iconoWhat are the advertising stimuli that trigger the purchase in different e-commerce platforms?

sinnetic_pregunta_iconoHow to allocate the investment in the best stimuli?

sinnetic_pregunta_iconoWhat is the impact of influencers, digital channels, social media, mailing strategies, banners?

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Key deliverables

 

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Journey of buyers and non-buyers, from the start of their process up to the completion.

sinnetic_icono_pasarInteraction with influencers, banners, web stimuli that lead to the purchase.

sinnetic_icono_pasarOptimization of the e-commerce strategy.

sinnetic_icono_pasarCompare the profile of buyers on different e-commerce platforms

CIDO benefits

A scientific ecosystem

Having a holistic vision of your project for optimization of digital assets and e-commerce strategy

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Digital Mix Model

What is the combination of web stimuli (banner, influencers, post on social media, display, etc.) that most propensity generates among Internet users to trigger purchases?

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Nudges

How do web testimonials, influencers, blogs, product scores, etc., affect purchase and repurchase processes?

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Customer journey map

What is the sequence of actions, clicks, and contents with which the consumer interacts before carrying out a purchase on different e-commerce platforms?

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Programmatic communication

Recycle audiences that did not complete their journey via programmatic advertising by using the IP address

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Benchmarking

What is the impact of every facilitator (scores, screens, search engines, SEO) within e-commerce, comparing between different platforms (Amazon, mercado libre, etc.)?

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AB Testing

Designing experiments that allow determining what element of the strategy is responsible for the answer in the audience in digital settings

Regional coverage in Latin America, exporting services to the United States and Europe from our offices in Colombia and Mexico.

 

 

BOGOTÁ, COLOMBIA.

Carrera 13a #98 - 74,
Tel: +571 743 2819

gabriel.contreras@sinnetic.com

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CIUDAD DE MÉXICO, MÉXICO.

Blvd. Manuel Ávila Camacho 182,
Piso 6, Colonia Reforma Social.
Tel: +52 5525602232

lucie.poison@sinnetic.com

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