Data analytics and market research in

Banking and insurance

HOW WE CAN SUPPORT THE SECTOR
BANKING AND INSURANCE:

We are committed to building predictive models and analytical structures that support the insurance sector in its competitiveness goals. From the rate structure, through product architecture, internal fraud control, risk quantification and ending in the relationship with clients and intermediaries, SINNETIC is committed to bringing the power of Big Data to the value-generating cycle of insurers.

We leverage the power of hidden patterns in data to maximize the reach of the strategies and tactics implemented at insurers.

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Company presentation

OUR METHODOLOGIES

Analysis of the banking and insurance sector

morphologyk

Morphologyk

Uses, habits and segmentation.

cosstomer-experience-monitor

Costumer Experience Monitor

Customer experience flaws.

ddpo-demand-driven-planning-optimization

DDPO

Demand Driven Planning and Optimization.

competitive-price-scanner-1

Competitive Price Scanner

Pricing, optimal price.

SINNETIC ACADEMICS

Resources from our
latest research.

IA & Market Research: modelos iterativos en evaluación de productos

¿Innovar menos o innovar con mayor precisión? En un entorno económico retador, donde el crecimiento es más complejo y los consumidores ajustan su gasto disponible, cada inversión en investigación de m...

IA con sentido: datos que construyen valor de marca

La IA el Machine Learning y el Big Data pueden generar ventajas competitivas solo si se combinan con investigación de mercados y conocimiento experto, por sí sola no construye marcas. Los datos sin co...

Machine Learning e inferencia: el sesgo del muestreo no probabilístico

Vivimos una paradoja en la investigación de mercados y el big data: recogemos datos más rápido que nunca gracias a herramientas de machine learning y analítica avanzada, pero muchas veces no podemos d...

MARKET RESEARCH

Consumer psychology, behavioral economics, applied neuroscience, consumer anthropology.

INSIGHTS SERVICES

DATA SCIENCE

Data analytics, Big Data, Artificial intelligence.

COGNITIVE SERVICES

 


Regional coverage in Latin America, exporting services to the United States and Europe from our offices in Colombia and Mexico.

 

 

BOGOTÁ, COLOMBIA.

Carrera 13 No. 83 – 19,
Tel: +57 601 638 6904

gabriel.contreras@sinnetic.com

sinnetic_whatsapp_home_icono WhatsApp message

 

 

 

CIUDAD DE MÉXICO, MÉXICO.

Blvd. Manuel Ávila Camacho 182,
Piso 6, Colonia Reforma Social.
Tel: +52 5564212121

lucie.poison@sinnetic.com

sinnetic_whatsapp_home_icono WhatsApp message

HOW CAN WE HELP YOU?

Contact us and we will find the best
solution for your company.