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Means

Decode the meanings behind the symbols present in images, sounds, words and actions of brands.

¿Qué es Means?

 

Find simplified routes.

To position brands in the consumer’s imaginary worlds, taking advantage of the imprint of symbols on the collective mind.


 

 

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Inspiración

 

Study the symbols and their significance is like studying the root itself of the social processes behind persuasion.

The narrative and rhetoric in communication is only a territory where symbols lie hidden; the pack, audiovisual advertising, the flavors, the gondola design and the selection of key words to improve the web SEO are also stimuli that hide symbols vis-à-vis the consumer.

The symbol acquires power because the mind transfers significance to it. These meanings constitute core beliefs that trigger actions. A brand can take advantage of meanings embedded in the consumer's mind or create new significances.

Preguntas clave a resolver

 

sinnetic_pregunta_icono  What is the network of symbols already embedded in the market’s imaginary to position specific messages?

sinnetic_pregunta_icono  What are the meanings around a set of symbols?

sinnetic_pregunta_icono  What reactions are triggered by the meanings around symbols present in packs, communication narratives, advertising spots, etc.?

sinnetic_pregunta_icono  What is the best SEO strategy according to the semiotic dynamics of the markets we seek to cover/ service?

 

 

 

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Entregables clave

 

sinnetic_icono_pasar  Semiotic mapping of brand and market.

sinnetic_icono_pasar  The brand’s own thesaurus.

sinnetic_icono_pasar  Competitiveness of symbols (given that other brands and categories could be using them too).

sinnetic_icono_pasar  SEO strategy based on semiotic analysis.

sinnetic_icono_pasar  Editorial plan based on the brand’s semiotic mapping.

 

 

Beneficios Means

A scientific ecosystem

Having a holistic vision of your Go-to-market project.

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Semioosphere

Analysis of the social and cultural context where symbols are interpreted. Analysis of external factors that distort meanings.

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SEO Map

Generating the brand’s own thesaurus, a network of words, icons and images that simplify the adoption of the brand in the consumer's mind. Same useful mathematics for organic positioning strategies on the web.

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Bottom-Up Analysis

Draw from human production (comments, social media, art, choices of what to wear, etc.), to create a theory on the network of symbols and meanings that trigger reactions in favor or against the market.

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Sensory Panels

Analysis of sensory-perceptual processes, after the product test. The connection between tastes, scents and sensations and learning stories.

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Top-Down Analysis

Experimental exploration of the meanings that result from new options for packaging, gondola, communication copy, etc.

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Social Mapping

Reinterpretation of space based on the everyday life of social groups.

Cobertura regional en América Latina, exportando servicios a Estados Unidos y Europa desde nuestras oficinas en Colombia y México.

 

 

BOGOTÁ, COLOMBIA.

Carrera 13a #98 - 74,
Tel: +571 743 2819

gabriel.contreras@sinnetic.com

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CIUDAD DE MÉXICO, MÉXICO.

Blvd. Manuel Ávila Camacho 182,
Piso 6, Colonia Reforma Social.
Tel: +52 5525602232

lucie.poison@sinnetic.com

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