Describing the “jobs to be done” (JTBD) behind every consumption choice, upgrade or denial from the buyer, through consumption diaries and digital communities.

What is MotionBlog?


The customers don’t buy a product or service; they “hire” it to do a job. Managing loyalty and repurchase requires knowing the JTBD behind every buyer decision.



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Company presentation



Making use of online communities and consumption diaries in different intensities, we seek in-depth descriptions of the JTBD (Jobs to be done).

This approach allows us to focus the attention on what the customer wants to achieve after experiencing our value proposition and touch points.

Customers tend to buy things because they are facing a problem they would like to solve. With an understanding of the "JTBD" for which customers find themselves "hiring" a product or service, companies can develop and market with greater accuracy products that can adapt to what customers “are already trying to do”.

Key questions to answer


sinnetic_pregunta_icono  What is the overreaching purpose behind every purchase and repurchase?

sinnetic_pregunta_icono  What are the jobs, micro-jobs and aspirations of customers behind every interaction with our value proposition?

sinnetic_pregunta_icono  What is the market trying to solve when buying our product / service?

sinnetic_pregunta_icono  Is our customer using other products in a complementary manner?

sinnetic_pregunta_icono  What is the market looking for in this process of testing and improvising?


Key deliverables


sinnetic_icono_pasar  “Jobs to be done” - Canvas.

sinnetic_icono_pasar  “Go to market – Playbook.

BENEFITS of MotionBlog

A scientific ecosystem

Having a holistic vision of your project for Go-to-market and understanding of the purchase and repurchase behavior.


Jobs To Be Done

Comprehensive JTBD map behind every purchase and repurchase action in the audiences and the markets of interest.


Behavioral Perspective Model (Foxal)

Integration with behavioral theories to analyze the setting in an efficient manner and the way its stimuli mobilize consumer behavior.


Blogs and Consumption Diaries

Digital observation of consumer behavior through programed missions.


Online Communities

Ongoing observation of communities that are built based on their cultural, psychographic and attitudinal similarities, in light of the use or disuse of the product or service.


Behavioral economics

Taking advantage of the intersection between psychology and economics to analyze biases that unconsciously drive the behavior and the purpose behind every “JTBD”.


Analysis of Non-Structured Data

Taking advantage of text, images and facial expressions to insert this information into analytical models.

Regional coverage in Latin America, exporting services to the United States and Europe from our offices in Colombia and Mexico.




Carrera 13 No. 83 – 19,
Tel: +57 601 638 6904

sinnetic_whatsapp_home_icono WhatsApp message





Blvd. Manuel Ávila Camacho 182,
Piso 6, Colonia Reforma Social.
Tel: +52 5564212121

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Contact us and we will find the best
solution for your company.