HOW WE CAN SUPPORT
TO THE PHARMA SECTOR:
The integration of technology in the health sector is increasingly rapid, both in the use of telecommunications tools and in the use of artificial intelligence to interpret data, diagnose diseases and provide treatments. Digital health (E - Health) is here to stay, and with it telemedicine, patient monitoring, and personal health control through wearable applications and in the patient journey.
What role do new technologies play from the experience of representatives, doctors and patients? What information generated by the different stakeholders can we integrate to optimize the go to market and the marketing of our product?
At SINNETIC we have developed solutions to determine and predict the way we will take care of our health. Through data analytics, qualitative and quantitative research, we understand how the relationship between physician, patient, representative, and laboratory has changed. We explore new patient and consultation journeys, optimize messages and communication channels, purchase and sale of medicines, medical products and services.
OUR METHODOLOGIES
Analysis of
PHARMA sector

AdPpt
Concept evaluation and pre-test.

Customer Experience Maturity Monitor
Customer experience flaws.

Enygma
Incognito customer and competition.

Shopper Behaviour Suite
Behavior of the shopper.

Brand Equity Maturity Monitor
Positioning and brand value.
SINNETIC ACADEMICS
Resources from our
latest research.
Conciertos: Análisis funcional desde investigación de marcados
Customer Journey Map Analítica sensorial Analítica contextual Economía del comportamiento Ciencias del comportamiento
Veamos un caso aplicado de nuestra metodología cooltura: cuando alguien paga una boleta costosa para un concierto, la explicación habitual suele quedarse corta: “le gusta mucho el artista”, “se dejó l...
¿Cuánta muestra necesita una decisión? Desde investigación de mercados
Guía práctica para aprobar estudios cualitativos, cuantitativos y mixtos En investigación de mercados, el tamaño de la muestra suele discutirse tarde: cuando la propuesta ya está cotizada, el cronogra...
Métodos mixtos en investigación de mercados
Por qué combinar cualitativo y cuantitativo dejó de ser una elegancia metodológica para convertirse en una decisión de portafolio. Un brand manager mira los resultados de un tracking trimestral. La co...
Regional coverage in Latin America, exporting services to the United States and Europe from our offices in Colombia and Mexico.
BOGOTÁ, COLOMBIA.
Carrera 13 No. 83 – 19,
Tel: +57 601 638 6904
gabriel.contreras@sinnetic.com
WhatsApp message
CIUDAD DE MÉXICO, MÉXICO.
Blvd. Manuel Ávila Camacho 182,
Piso 6, Colonia Reforma Social.
Tel: +52 5564212121
WhatsApp message
HOW CAN WE HELP YOU?
Contact us and we will find the best
solution for your company.






