Solutions for the industry
PHARMA

HOW WE CAN SUPPORT
TO THE PHARMA SECTOR:

The integration of technology in the health sector is increasingly rapid, both in the use of telecommunications tools and in the use of artificial intelligence to interpret data, diagnose diseases and provide treatments. Digital health (E - Health) is here to stay, and with it telemedicine, patient monitoring, and personal health control through wearable applications and in the patient journey.

What role do new technologies play from the experience of representatives, doctors and patients? What information generated by the different stakeholders can we integrate to optimize the go to market and the marketing of our product?

At SINNETIC we have developed solutions to determine and predict the way we will take care of our health. Through data analytics, qualitative and quantitative research, we understand how the relationship between physician, patient, representative, and laboratory has changed. We explore new patient and consultation journeys, optimize messages and communication channels, purchase and sale of medicines, medical products and services.

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Company presentation

OUR METHODOLOGIES

Analysis of
PHARMA sector

addppt-pre-and-post-test

AdPpt

Concept evaluation and pre-test.

cosstomer-experience-monitor

Customer Experience Maturity Monitor

Customer experience flaws.

enygma

Enygma

Incognito customer and competition.

Shopper-Behaviour-Suite

Shopper Behaviour Suite

Behavior of the shopper.

brand-equity-maturity-monitor

Brand Equity Maturity Monitor

Positioning and brand value.

SINNETIC ACADEMICS

Resources from our
latest research.

Especulación en el canal: Dinámica social del precio

Entre y 8% y un 22% del incremento de precios de los alimentos que se observa actualmente puede venir de especulación en el canal de venta, esto según cifras presentadas por el observatorio Pulso del ...

¿Porque actuamos mal frente al medio ambiente? Caso Colombia

Los psicólogos e investigadores Colombianos Laura Alfonso y Luis Prieto de la Universidad de la Sabana, adaptaron a la realidad colombiana un instrumento para medir barreras de inacción ante la realid...

Category management y ciencia de datos en tiempos inflacionarios

Los reportes de mejores prácticas indican que las estrategias de salida a mercado "Go! to market" en tiempos inflacionarios, de escasez o de re-estructuración de la cadena de distribución de materias ...

MARKET RESEARCH

Consumer psychology, behavioral economics, applied neuroscience, consumer anthropology.

INSIGHTS SERVICES

DATA SCIENCE

Data analytics, Big Data, Artificial intelligence.

COGNITIVE SERVICES

 


Regional coverage in Latin America, exporting services to the United States and Europe from our offices in Colombia and Mexico.

 

 

BOGOTÁ, COLOMBIA.

Carrera 13 No. 83 – 19,
Tel: +57 601 638 6904

gabriel.contreras@sinnetic.com

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CIUDAD DE MÉXICO, MÉXICO.

Blvd. Manuel Ávila Camacho 182,
Piso 6, Colonia Reforma Social.
Tel: +52 5564212121

lucie.poison@sinnetic.com

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HOW CAN WE HELP YOU?

Contact us and we will find the best
solution for your company.