Solutions for the industry
PHARMA

HOW WE CAN SUPPORT
TO THE PHARMA SECTOR:

The integration of technology in the health sector is increasingly rapid, both in the use of telecommunications tools and in the use of artificial intelligence to interpret data, diagnose diseases and provide treatments. Digital health (E - Health) is here to stay, and with it telemedicine, patient monitoring, and personal health control through wearable applications and in the patient journey.

What role do new technologies play from the experience of representatives, doctors and patients? What information generated by the different stakeholders can we integrate to optimize the go to market and the marketing of our product?

At SINNETIC we have developed solutions to determine and predict the way we will take care of our health. Through data analytics, qualitative and quantitative research, we understand how the relationship between physician, patient, representative, and laboratory has changed. We explore new patient and consultation journeys, optimize messages and communication channels, purchase and sale of medicines, medical products and services.

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OUR METHODOLOGIES

Analysis of
PHARMA sector

addppt-pre-and-post-test

AdPpt

Concept evaluation and pre-test.

cosstomer-experience-monitor

Customer Experience Maturity Monitor

Customer experience flaws.

enygma

Enygma

Incognito customer and competition.

Shopper-Behaviour-Suite

Shopper Behaviour Suite

Behavior of the shopper.

brand-equity-maturity-monitor

Brand Equity Maturity Monitor

Positioning and brand value.

SINNETIC ACADEMICS

Resources from our
latest research.

Natural Language processing para ejecutivos de marketing

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CONTACTLESS: Pagos digitales

Antecedentes Parte de las tecnologías financieras que han crecido en los últimos años se ha centrado en mejorar los procesos de pago que hacemos día a día y combatir delitos como la clonación de tarje...

¿Cómo entender la inteligencia artificial - Machine learning?

En SINNETIC, nuestra unidad de servicios cognitivos, desarrolla modelos analíticos y de inteligencia artificial para resolver retos de negocio. Desde aquí observamos cómo la inteligencia artificial se...

MARKET RESEARCH

Consumer psychology, behavioral economics, applied neuroscience, consumer anthropology.

INSIGHTS SERVICES

DATA SCIENCE

Data analytics, Big Data, Artificial intelligence.

COGNITIVE SERVICES

 


Regional coverage in Latin America, exporting services to the United States and Europe from our offices in Colombia and Mexico.

 

 

BOGOTÁ, COLOMBIA.

Carrera 13a #98 - 74,
Tel: +571 743 2819

gabriel.contreras@sinnetic.com

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CIUDAD DE MÉXICO, MÉXICO.

Blvd. Manuel Ávila Camacho 182,
Piso 6, Colonia Reforma Social.
Tel: +52 5525602232

lucie.poison@sinnetic.com

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HOW CAN WE HELP YOU?

Contact us and we will find the best
solution for your company.