Analytical tools for price management: Pros and Cons
We are living moments where brands are modifying their marketing mix to
adapt to modern market challenges.
Analytics vs Research How to drive towards Pricing Strategy?
The analytics boom allows us to think about what exploring historical data can be a viable route to structure an efficient pricing strategy.
Natural Language Processing for Marketing Executives
The first 20 years of this century, focused on developing technologies
We are a Scientific Ecosystem
In which DATA SCIENCE and SOCIAL AND ECONOMIC SCIENCES come together to:
 |
 |
|
Market research based on data science to discover new trends and insights before others can detect them. |
Optimize and adapt Up to 8 algorithms designed to reduce idle investment in marketing, having an impact on efficiencies in terms of trade, customer experience, e-commerce and digital marketing.
|
 |
 |
|
Predict the future |
Address the market |
Consumer psychology, behavioral economics, applied neuroscience, consumer anthropology.
Data analytics, Big Data, Artificial intelligence.
In Mexico since 2014
Investment in
R&D + i: 42%
of net revenue
NPS 92%
Certificated ISO 9001:2015 Certifications since 2020
Scientific papers published: 12
Big data and data analytics, from placement up to collection.
Demand forecasting, inventory optimization, supply analytics and analytical adaptation to e-commerce.
Analytical integration of information from multiple sources, Marketing mix model, price management, promotion, pack, inventory.
Positioning of care and protection products for crops, seeds and services to improve agricultural competitiveness thanks to research on farmer behavior.
Increase of ARPU, predictive control of attrition, Next Best Action to manage voluntary and involuntary churn.
Predictive models for collection, natural language processing, in chatbots and WhatsApp, operations optimization.
Monitoring of the competition, development of social innovation, social offers, and social return on investment.
Use of machine learning to improve the citizen experience when interacting with institutions via chat, social media, contact center, procedures, etc.
Artificial intelligence to improve competitiveness of e-commerce and digital sales.
Optimization of routes, urban development and space management thanks to georeferencing and spatial analytics.
Finding the best way to optimize the sales force, the medical visit, the continuous medical education and generating strategies to mobilize the demand in ethical and open markets.
