Data analytics and market research in

Banking and insurance

HOW WE CAN SUPPORT THE SECTOR
BANKING AND INSURANCE:

We are committed to building predictive models and analytical structures that support the insurance sector in its competitiveness goals. From the rate structure, through product architecture, internal fraud control, risk quantification and ending in the relationship with clients and intermediaries, SINNETIC is committed to bringing the power of Big Data to the value-generating cycle of insurers.

We leverage the power of hidden patterns in data to maximize the reach of the strategies and tactics implemented at insurers.

icono_descarga

Download our presentation of credentials and let’s get in touch

Company presentation

OUR METHODOLOGIES

Analysis of the banking and insurance sector

morphologyk

Morphologyk

Uses, habits and segmentation.

cosstomer-experience-monitor

Costumer Experience Monitor

Customer experience flaws.

ddpo-demand-driven-planning-optimization

DDPO

Demand Driven Planning and Optimization.

competitive-price-scanner-1

Competitive Price Scanner

Pricing, optimal price.

SINNETIC ACADEMICS

Resources from our
latest research.

Sistematización de experiencias en investigación de mercados

La investigación de mercados convencional gira en torno al consumidor final. En el canal tradicional, parte del valor estratégico se construye antes: en la práctica cotidiana del tendero, del vendedor...

Netnografía: la clave para comprender al consumidor digital

La Netnografía es una caja de herramientas valiosa para la investigación de mercados en entornos digitales. El masivo tráfico que presenta Colombia en conectividad con redes sociales es una oportunida...

Conciertos: Análisis funcional desde investigación de marcados

Veamos un caso aplicado de nuestra metodología cooltura: cuando alguien paga una boleta costosa para un concierto, la explicación habitual suele quedarse corta: “le gusta mucho el artista”, “se dejó l...

MARKET RESEARCH

Consumer psychology, behavioral economics, applied neuroscience, consumer anthropology.

INSIGHTS SERVICES

DATA SCIENCE

Data analytics, Big Data, Artificial intelligence.

COGNITIVE SERVICES

 


Regional coverage in Latin America, exporting services to the United States and Europe from our offices in Colombia and Mexico.

 

 

BOGOTÁ, COLOMBIA.

Carrera 13 No. 83 – 19,
Tel: +57 601 638 6904

gabriel.contreras@sinnetic.com

sinnetic_whatsapp_home_icono WhatsApp message

 

 

 

CIUDAD DE MÉXICO, MÉXICO.

Blvd. Manuel Ávila Camacho 182,
Piso 6, Colonia Reforma Social.
Tel: +52 5564212121

lucie.poison@sinnetic.com

sinnetic_whatsapp_home_icono WhatsApp message

HOW CAN WE HELP YOU?

Contact us and we will find the best
solution for your company.

WhatsApp