Benchmarking and evaluation of the competition.
The analysis of the competitor, its value proposition, service model , rate structure, partnerships, operations model, etc., are part of the strategic dynamic.
We have integrated different techniques within the legal framework (without creating any problems such as industrial espionage or something similar), to generate alerts that allow understanding how the competitor’s moves affect the strategy.
Key questions to answer
What is the competitor’s rate structure?
What is the experience map the competitor offers customers, touch points and service levels?
What differential does the competition offer customers in terms of product, service model, value proposition and partnerships?
Benchmarking of product and service model .
Analysis of the competitor’s customer journey map and of the set of touch points.
Monitoring digital assets, news, demands and context information.
Analysis of rate structures in comparable scenarios.
Analysis of the strategy for e-commerce and international trade.
A scientific ecosystem
Having a holistic vision of your project, analyzing supply and competitors.
We train robots to mass download information from news, public pages, the buyer’s digital assets, etc., which allows to quickly accumulate comments in e-commerce and other key information.
Through crawling, we explore the different public sources of information that depict the competitor’s relationship with other companies, regulators, in e-commerce and in cross-border commerce.
We establish scripts and scenarios so that experienced observers can pretend they are customers (B2B or B2C), to closely observe the service model and customer service.
Through storytelling techniques, we integrate the information in highly efficient and pertinent reports to help the business map differentiation routes in its relevant markets.
We analyze the competitor’s social media, blogs, content generated and advertising activations, in order to obtain a broad overview as to its promises for the market.
We moderate scenarios in the form of workshops to develop empathy with the user, build and test prototypes, always looking for differentiation from the competitor.
Regional coverage in Latin America, exporting services to the United States and Europe from our offices in Colombia and Mexico.
Carrera 13a #98 - 74,
Tel: +571 743 2819
CIUDAD DE MÉXICO, MÉXICO.
Blvd. Manuel Ávila Camacho 182,
Piso 6, Colonia Reforma Social.
Tel: +52 5525602232
HOW CAN WE HELP YOU?
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solution for your company.