enygma

Enygma

Benchmarking and evaluation of the competition.

What is Enygma?

 

Data science and research to closely monitor the competition.

Integration of digital listening techniques, scrapping, cookie tracking and mystery shopper to visualize the competitor’s moves in a pertinent manner.

 

sinnetic_descarga_icono

Download our presentation
credentials and enter
Contact:

DESCARGA EL PDF

Inspiration

 

The analysis of the competitor, its value proposition, service model , rate structure, partnerships, operations model, etc., are part of the strategic dynamic.

We have integrated different techniques within the legal framework (without creating any problems such as industrial espionage or something similar), to generate alerts that allow understanding how the competitor’s moves affect the strategy.

Key questions to answer

 

sinnetic_pregunta_icono  What is the competitor’s rate structure?

sinnetic_pregunta_icono  What is the experience map the competitor offers customers, touch points and service levels?

sinnetic_pregunta_icono  What differential does the competition offer customers in terms of product, service model, value proposition and partnerships?

preguntas-resolver
entregables-sinnetic

Key deliverables

 

sinnetic_icono_pasar  Benchmarking of product and service model .

sinnetic_icono_pasar  Analysis of the competitor’s customer journey map and of the set of touch points.

sinnetic_icono_pasar  Monitoring digital assets, news, demands and context information.

sinnetic_icono_pasar  Analysis of rate structures in comparable scenarios.

sinnetic_icono_pasar  Analysis of the strategy for e-commerce and international trade.

Enygma benefits

A scientific ecosystem

Having a holistic vision of your project, analyzing supply and competitors.

sinnetic_chulo_blanco_icono

Scrapping

We train robots to mass download information from news, public pages, the buyer’s digital assets, etc., which allows to quickly accumulate comments in e-commerce and other key information.

sinnetic_chulo_blanco_icono

Open Data

Through crawling, we explore the different public sources of information that depict the competitor’s relationship with other companies, regulators, in e-commerce and in cross-border commerce.

sinnetic_chulo_blanco_icono

Mystery Shopper

We establish scripts and scenarios so that experienced observers can pretend they are customers (B2B or B2C), to closely observe the service model and customer service.

sinnetic_chulo_blanco_icono

Benchmarking

Through storytelling techniques, we integrate the information in highly efficient and pertinent reports to help the business map differentiation routes in its relevant markets.

sinnetic_chulo_blanco_icono

Conversational Analytics

We analyze the competitor’s social media, blogs, content generated and advertising activations, in order to obtain a broad overview as to its promises for the market.

sinnetic_chulo_blanco_icono

Design Thinking

We moderate scenarios in the form of workshops to develop empathy with the user, build and test prototypes, always looking for differentiation from the competitor.

Regional coverage in Latin America, exporting services to the United States and Europe from our offices in Colombia and Mexico.

 

 

BOGOTÁ, COLOMBIA.

Carrera 13a #98 - 74,
Tel: +571 743 2819

gabriel.contreras@sinnetic.com

sinnetic_whatsapp_home_icono WhatsApp message

 

 

 

CIUDAD DE MÉXICO, MÉXICO.

Blvd. Manuel Ávila Camacho 182,
Piso 6, Colonia Reforma Social.
Tel: +52 5525602232

lucie.poison@sinnetic.com

sinnetic_whatsapp_home_icono WhatsApp message

HOW CAN WE HELP YOU?

Contact us and we will find the best
solution for your company.