---
title: SINNETIC Sensory design, product development
description: Product development, sensory testing, sensory experience development
---

![product-development-monitor](https://www.sinnetic.com/hs-fs/hubfs/web/product-development-monitor.png?width=72&name=product-development-monitor.png)

**Product Development Monitor**

# Product development, sensory testing, sensory experience development

**What is Product Development Promotion?**

 

**Sensory evaluation, applied neurosciences and behavioral sciences.**

To help develop products that satisfy the consumer’s sensory, organoleptic and perceptual demands.

 

![sinnetic_descarga_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_descarga_icono.png?width=51&name=sinnetic_descarga_icono.png)

**Download our presentation of credentials and ****let’s get in touch**

**[![Company presentation](https://no-cache.hubspot.com/cta/default/8862358/d390a635-826d-4a00-88df-cc772008c933.png)](https://cta-redirect.hubspot.com/cta/redirect/8862358/d390a635-826d-4a00-88df-cc772008c933)**

## Inspiration

 

There are at least three tools that must be considered when it comes to developing textures, flavors, scents, and using active ingredients to generate new products:

Sensory panel: Technical evaluation by trained observers on the concentrations of substances that are perceived as specific scents, flavors and textures. Regulated by *ISO*. 10399:2004

Product test: Motivational evaluation carried out by inexperienced consumers, with down-to-earth language that summarizes their preferences and perceptions vis-à-vis the product.

Preference maps: Use the sensory panel to translate the motivational opinion of consumers into expert language that helps product engineers improve their developments.

## Key questions to answer

 

![sinnetic_pregunta_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_pregunta_icono.png?width=22&name=sinnetic_pregunta_icono.png)  What is the sensory saturation of notes of sweet, bitter, acidic, etc., in our product and in the competitors?

![sinnetic_pregunta_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_pregunta_icono.png?width=22&name=sinnetic_pregunta_icono.png)  How can a change in raw materials or in machineries change your product’s sensory proposal?

![sinnetic_pregunta_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_pregunta_icono.png?width=22&name=sinnetic_pregunta_icono.png)  What sensory features must a winning product have for the consumer?

![sinnetic_pregunta_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_pregunta_icono.png?width=22&name=sinnetic_pregunta_icono.png)  How can small sensory changes in a competitor help you consolidate your position in the market?

![sinnetic_pregunta_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_pregunta_icono.png?width=22&name=sinnetic_pregunta_icono.png)  What is the sensory roadmap to product improvement?

![preguntas-resolver](https://www.sinnetic.com/hubfs/web/preguntas-resolver.jpg "preguntas-resolver")

![entregables-sinnetic](https://www.sinnetic.com/hubfs/entregables-sinnetic.jpg "entregables-sinnetic")

## Key deliverables

 

![sinnetic_icono_pasar](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_icono_pasar.png?width=22&name=sinnetic_icono_pasar.png)  Indicators for product and appearance testing.

![sinnetic_icono_pasar](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_icono_pasar.png?width=22&name=sinnetic_icono_pasar.png)  Simulation to find the sensory profile that best meets the needs of the consumer.

![sinnetic_icono_pasar](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_icono_pasar.png?width=22&name=sinnetic_icono_pasar.png)  Indicators for product, appearance testing, functional and sensory evaluation.

![sinnetic_icono_pasar](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_icono_pasar.png?width=22&name=sinnetic_icono_pasar.png)  Benchmarking against category and similar products.

![sinnetic_icono_pasar](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_icono_pasar.png?width=22&name=sinnetic_icono_pasar.png)  Development of sensory profile to win over high-value market territories.

**Benefits Product Development Promotion**

**A scientific ecosystem**

Having a holistic vision of your project based on product development and improvement.

**![sinnetic_chulo_blanco_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_chulo_blanco_icono.png?width=52&name=sinnetic_chulo_blanco_icono.png)**

**Benchmarking**

We have benchmarks for sensory, organoleptic and functional performance for almost 65 different categories, among them beers, snacks, cookies, dairy products, milk modifiers, coffee, hair dyes, makeup, hygiene and beauty products.

**![sinnetic_chulo_blanco_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_chulo_blanco_icono.png?width=52&name=sinnetic_chulo_blanco_icono.png)**

**Product Tests**

We conduct pure monadic, sequential, comparative, protomonadic tests, all of which seek to evaluate in a trustworthy manner consumer preferences.

**![sinnetic_chulo_blanco_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_chulo_blanco_icono.png?width=52&name=sinnetic_chulo_blanco_icono.png)**

**Neurosciences **

We are implementing recent findings in consumer neuropsychology to adapt the instruments and this way measure the consumer’s attentional, sensory and perceptual responses.

**![sinnetic_chulo_blanco_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_chulo_blanco_icono.png?width=52&name=sinnetic_chulo_blanco_icono.png)**

**Data Science**

We translate the consumer’s symbolic language into clear production instructions thanks to the sensory panel. We use analytical techniques, such as multidimensional scaling and cluster analysis, to achieve this link.

**![sinnetic_chulo_blanco_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_chulo_blanco_icono.png?width=52&name=sinnetic_chulo_blanco_icono.png)**

**Sensory Panel**

We have a trained group of sensory experts who rigorously evaluate the organoleptic structure of every product. Trained panel.

**![sinnetic_chulo_blanco_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_chulo_blanco_icono.png?width=52&name=sinnetic_chulo_blanco_icono.png)**

**Simulation**

Thanks to the sensory panel, we manage to simulate the impact of the competition’s launches on your market, thus decisively anticipating the future.

**Regional coverage in Latin America, exporting services to the United States and Europe from our offices in Colombia and Mexico. **

 

 

**BOGOTÁ, COLOMBIA.**

**Carrera 13 No. 83 – 19,  
Tel: +57 601 638 6904**

[gabriel.contreras@sinnetic.com](mailto:gabriel.contreras@sinnetic.com)

![sinnetic_whatsapp_home_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_whatsapp_home_icono.png?width=27&name=sinnetic_whatsapp_home_icono.png) WhatsApp message

 

 

 

**CIUDAD DE MÉXICO, MÉXICO.**

**Blvd. Manuel Ávila Camacho 182,  
Piso 6, Colonia Reforma Social.  
Tel: +52 5564212121  
**

[lucie.poison@sinnetic.com](mailto:lucie.poison@sinnetic.com)

![sinnetic_whatsapp_home_icono](https://www.sinnetic.com/hs-fs/hubfs/web/sinnetic_whatsapp_home_icono.png?width=27&name=sinnetic_whatsapp_home_icono.png) WhatsApp message

**HOW CAN WE HELP YOU?**

**Contact us and we will find the best  
solution for your company. **

[![WhatsApp](https://upload.wikimedia.org/wikipedia/commons/6/6b/WhatsApp.svg) ](https://wa.me/573180242831)

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